![]() Walton opened his own store on Main Street in Bentonville, calling it Waltons Five and Dime. ![]() When his 5-year lease with the company expired, he was unable to reach a new agreement. Walton was on to something, as sales increased 45% during his first year in business with his Ben Franklin store. Walton believed that selling products at a lower selling price, but in high volume sales, would make both customer and himself happy with the deal. Walton purchased one if the Ben Franklin stores in 1945. Wal-Mart Stores Inc., usually just called WalMart, was founded by Sam Walton in 1962.
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